If you are like most people you will think that top skin care brands are the best for you. Of course they are the most popular and familiar products on the market; but does popularity equate efficiency or quality. This article will help you answer that question.

The truth is that these brands achieve such popularity because of the heavy advertisements associated with them; they spend millions on advertisements and celebrity endorsements. The manufacturers are just using the basic principles of human psychology to lure people into falling in love with their products.

The fact is that people tend to love and buy products used by those they admire or want to be like.

Just think about it, how many times have you bought one of those top skin care brands because a well known celebrity has endorsed it or because the advertisement is so appealing to you? I bet if you are like me or many other people the answer would be, ‘so many times’. Yes that is because we all want to look as beautiful as the models and celebrities in the advertisements.

However the question is, “Are these brands as effective as they claim?” The answer to that is no, they are not and you know why?

The manufacturers spend the money they are supposed to use on research and development to pay for advertisements and endorsements. They are more interested in their profits than in meeting the skincare needs of the consumers. Hence what you get are over-priced products that do not do what they claim to do.

Another reason you may need to avoid these top skin care brands is that most of them contain chemicals that are harmful to your body; such chemicals are fragrances, mineral oil, parabens and certain types of alcohol. These harmful ingredients come cheap, so the manufacturers prefer to use them in order to cut cost thereby saving more more for their advertisement costs.

Therefore, if you really want to make your skin look smooth, healthy and beautiful, you need to buy products that contain ingredients that are proven to be effective in nourishing your skin.

Some of such ingredients are Phytessence wakame – this is the secret skincare ingredient behind the ageless beauty of the Japanese women. Another one is cynergy TK which helps to stimulate the production of natural collagen and elastin in your body; grapeseed oil is another one-it is a powerful emollient and antioxidant that helps to hydrate and rejuvenate your skin.

There are many others such as active manuka honey, nano-lipobelle HEQ10, natural vitamin E and D-panthenol (vitamin B5); you would agree with me that you will not find these ingredients in most of the so called top skin care brands.

The best part is that these ingredients are all natural. Thus they are safe for your body; the manufacturers that use them in their products are more interested in your well being than in profit. They know that whatever you put on your skin is absorbed into your bloodstream.

Now that you know that top skin care brands may not be what your skin really needs, visit my website to learn about skin care products you can trust to help you realize your dream.

Caroline Igwe is an avid researcher on skin care and she likes sharing information on her research findings; for more information on how to achieve and maintain a healthy, smooth and youthful looking skin, visit her website: http://www.healthy-and-clear-skin-site.com

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